Try a Trend
New York, NY | November 2023
Each year, YouTube captures the internet’s pulse with its annual digital Trend Report. But in 2023, we flipped the script. Knowing creators thrive on real-world connection, we transformed the report into a fully immersive, in-person experience.
This one-of-a-kind activation brought the year’s top trends off the screen and into the physical world—creating a vibrant space for leading creators to connect, celebrate their impact, and draw inspiration from the culture they helped shape.
(P.S. We won the 2024 Ex Award for Best Influencer Program.)
Metrics
100+
Global Stories
790k
Organic Impressions
300+
Event Attendees
7.2k
Social Post Engagements
The Experience
Pinkcore
Inspired by Barbie’s whimsical travel scenes, we created a two-sided moving fabric backdrop—complete with a rocket ship (fake fire engine and all) and a hot air balloon.
And yes, plenty of pink props included.
Popular Music Genres
In 2023, Música Mexicana, Sped Up Music, and Jersey Club ruled the charts — so we built three silent disco rooms where guests could dive into each genre, surrounded by props that brought the vibes to life.
Lofi Lounge
We turned the chill vibe of Lofi into a real-life hangout by perfectly recreating Lofi girl and boy's iconic rooms — every detail, every prop. Creators could make it their own by swapping window views, tweaking the lighting mood, leaving desk notes, and swapping out props for a fully personalized experience.
VTuber
With Virtual YouTubers booming, we built an AI-powered booth where creators snap a selfie and instantly transform into their own virtual avatar — ready to be emailed and shared across socials for maximum digital swagger.
Skibidi Toilet
Skibidi Toilet blew up with over 16 billion views—and we brought the craze to life with a surprise flash mob of giant dancing toilets and cameramen, all moving in sync to that infectious theme song.
Nail Art Salon
We crafted 8 one-of-a-kind nail art designs that didn’t make the final cut. Slip your hand into our mysterious wall and walk away with a fresh manicure — done in under a minute!
Retro Arcade
We dialed up the nostalgia with classic arcade favorites like Donkey Kong, Pac-Man, and more. Players earned bragging rights—and sweet custom swag from our prize wall—just by diving into our installations and connecting with fellow creators.
Cinematic Aesthetics
Inspired by Wes Anderson’s signature style, we turned a giant LED screen into a whimsical rotating backdrop, complete with carefully curated props that bring every quirky scene to life.
The Team
Sarah Bohline | Group Account Lead
Matt Bykowicz | Executive Producer
Becky Borenstein | Senior Producer
Abby Walter | Creative Director
Becca Magner Newman | Art Director
Susan Alvarez | Art Director
Kirsten Ford | Associate Strategy Director
Jameson Klug | 3D Artist
Marissa Salas | On-site Stylist
Patrick McCarthy | Production Assistant
Connell Rapavy | Production Assistant
ADVOC8 | Agency
Bednark | Fabricator
MVRK | AI Partner
Alex Dymek | Costume Design
Big Hit Events | Choreography and Talent
Mustard Lane | Staffing
Arcade Specialties | Game Rentals
Taylor Creative | Furniture Rentals
Pier 57 | Venue & Catering
My Role
As Executive Producer, I led the program from concept through completion—managing every phase to ensure flawless execution from load-in to load-out. My responsibilities spanned:
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Budget Management
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Client Services
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Scenic & AV
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Creative Production
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Brand Ambassador Management
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Venue Management
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Catering
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Procurement
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Logistics & Scheduling
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Onsite Labor