

US Tour | May - October 2024
To ignite curiosity and boost STEM literacy, Pfizer took its New York-based School of Science on the road with the Mobile Experience—a high-tech, double-expandable trailer reaching students ages 9–14 across the U.S.
This escape room-style adventure blends problem-solving, collaboration, and hands-on tech like 3D printing, VR, and Pfizer’s robotic dog. Over 20 weeks, thousands of students explored the future of science—leaving inspired to think big and innovate.
Metrics
20
Week Tour
4
Markets
3,500
Activation Participants
The Experience
Room 1: Briefing
Students step into the lab and are welcomed by a brand ambassador, who hands them lab coats and patient files. Their mission: uncover what links the mysterious cases. Crack the pattern, and the first door unlocks.



Room 2:
Gathering Evidence
In Room 2, students enter a lab filled with clues—props representing various microorganisms scattered throughout. Their mission: identify the culprit behind the illness by matching the right microbes on glowing touchpads. Get it right, and a secret drawer reveals the key to Room 3.
Room 3:
Using Tech
Room 3 transforms into a giant microscope, with glowing wall-mounted slides of magnified microorganisms. To move forward, students must crack a riddle and enter the correct code into a computer—unlocking the key to the final room.




Room 4: Producing a Remedy
In this room, giant magnetic antibodies and antigens line the walls, each marked with a code.
Students must find the right match—the perfect molecular fit—to reveal the code that unlocks the final door.
Room 5: Distributing the Remedy

The Team
Onat Tarimcilar| Director of Client Services
Matt Bykowicz | Lead Producer
Abby Walter | Creative Director
Tori Green | Senior Designer
Kirsten Ford | Associate Strategy Director
Jerome Barksdale | Tour Manger
Mack Wiggins | Driver / Assistant Tour Manager
ADVOC8 | Agency
Lime Media | Fabricator / Staffing
My Role
As Lead Producer, I managed the program from concept through completion—overseeing all key elements to ensure a smooth and impactful execution. Responsibilities included:
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Client Services
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Budget and Timeline Management
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Fabrication
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Creative Production
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Tour Logistics
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Tour Team & Staff Management